Brand level operational improvement & resourcing optimization
Challenge
The HCP and DTC teams for the brand were expanding quickly, but lacked standardized delivery tools, roadmaps, and forecasting frameworks. The result: inconsistent timelines, misaligned staffing, and delivery delays.
Solution
Built a custom Smartsheet-based resourcing dashboard, increasing forecast accuracy by 30%
Partnered with Account and Finance to develop a financial tracker to align revenue projects with workload, staffing and project timelines
Chaired a timeline best practices task force to standardize delivery expectations across teams
Created a content management tool to improve brand consistency across tactics
Impact
Improved delivery speed by 25% portfolio-wide
Reduced resource conflicts and rework through centralized tools
Roadmaps adopted across the agency as best practice examples
Elevated team accountability and clarity across project leads
Project delivery speed improved by 25%
Multi-indication patient website migrations in AEM
Challenge
The client maintained multiple outdated websites across brands and audiences, leading to inconsistent UX, regulatory inefficiencies, and high maintenance costs. The business needed a consolidated, compliant, user-friendly digital experience.
Solution
Led the $2MM migration of multiple legacy websites into a centralized Adobe Experience Manager (AEM) platform
Coordinated cross-functional teams (Account, UX, Tech, Design, Strategy, MLR) to align on architecture, content structure, and compliance
Created an AEM-specific project timeline and budget roadmap, maintaining full visibility into scope and stakeholder feedback
Impact
Delivered the portfolio website migration with 6 separate website properties ahead of schedule, saving ~$250K
Improved UX, accessibility, and content governance across all patient-facing sites
Strengthened client trust through transparent process leadership and efficient MLR coordination
$2MM migration across 6 website properties - and came in $250K under budget
Branded patient website requiring FDA Subpart H regulatory pathway
Challenge
The client needed to launch a patient-facing website in a highly regulated therapeutic category. The work required full alignment with Subpart H regulatory guidelines, which dictated rigorous approval processes and stakeholder reviews.
Solution
Served as regulatory lead across the PM function, managing the Subpart H timeline and coordination with internal MLR and client regulatory teams
Created a training materials to upskill internal PMs and creative teams on Subpart H nuances, increasing internal understanding and efficiency
During launch facilitated Subpart H reviews and launch specific MLR reviews for 15+ launch assets – with no delays and launching patient website ahead of schedule
Impact
Successfully launched a fully compliant patient website within Subpart H guardrails
Improved internal capability around FDA regulatory workflows across the agency
Created a scalable process template for future Subpart H launches
Created scalable process templates for future launches
Junior PM mentorship and utilization improvement
Challenge
A junior project manager on the team was underutilized, lacked confidence, and struggled to take ownership of deliverables. Leadership needed a path to increase their engagement and contribution while preparing them for promotion.
Solution
Provided structured mentorship through weekly coaching, goal-setting, and guided delegation
Aligned project tasks with the PM’s strengths while gradually expanding their ownership and autonomy
Offered feedback in real-time and coached them on stakeholder management and communication
Impact
Increased billable utilization by 40% within four months
Strengthened their confidence, delivery quality, and visibility across teams
Set the foundation for their eventual promotion, creating a replicable coaching model for other PM leads